Join over 10,000 free subscribers and get a brand new morning routine every Wednesday!

Dismiss icon
New Interview

Matteo Franceschetti

Matteo Franceschetti

What is your morning routine?

I wake up at 6:30am every weekday morning and around 7:00-7:30am on weekends. I try to keep my schedule consistent because it’s key to getting a good night’s sleep.

The first thing I do in the morning is check emails and sales numbers from the night before. I then head to the gym, where I take time to check my sleep stats and evaluate how my night went. Then I go back home, grab a coffee or tea, and take a quick shower before heading to the office.

How long have you stuck with this routine so far?

Around four months. I change it when I travel or have jet lag. But other than that, I keep it very consistent.

How has your morning routine changed over recent years?

My routine has changed a lot over the past year. Four months ago I began focusing on creating a schedule to achieve consistency, with the primary goal of waking up refreshed and energized. So I began going to bed earlier (around 10:30pm every night) and waking up earlier (6:00-6:30am). I stick to a similar routine on the weekends as well.

Do you do anything before going to bed to make your morning easier?

I review what my next day looks like so I can be mentally prepared for it. I make sure I sleep at least seven and a half hours because I know I need that much time to feel my best.

Continue reading · 5 min read

More Routines

For more morning inspiration, take a look at one of our featured routines below, or browse our archive.

Explore More

Want to dig deeper? We’ve collected together data from our archive of 232 morning routines.


Join over 10,000 free subscribers and get a brand new morning routine in your inbox every Wednesday, plus a copy of our subscriber-only workbook on how to form (and stick to) a morning routine: