Dive into our data to explore key findings and expanded statistics from our archive of 275 morning routines (55% female, 45% male). This page updates every week, so whether you’re looking for the perfect time to wake up, or you just want to know if your breakfast choices land you in good company, check back often.
Snooze their alarm
Wake-up / bedtime
The average wake-up time of our participants is 06:27am, while the average bedtime is 11:00pm. The early birds we interviewed start their day as early as 03:00am, while some of the late risers sleep in until past 9:00. By 08:30, 97% of our participants are up.
Use an alarm
Meditate or practice yoga
Sleep in on weekends
38% of our participants sleep 8 hours a night, followed by 31% who sleep 7 hours, and 16% who sleep just 6.
63% of our participants have followed their morning routine for over a year, whereas 8% have been at it for less than 3 months.
Check email immediately
Check phone immediately
Can follow routine anywhere
Same routine on weekends
57% of our participants drink water first thing in the morning, but coffee (28%) and tea (8%) are also popular choices.
Favorite breakfast foods
Over half (53%) of the people we interviewed have fruit for breakfast, but eggs, oatmeal, and bread are also firm favorites.